Greater focus on privacy and security, and more empowered customers will be on telcos' minds in 2022 and beyond. By Phil Douty, Global Partnerships Director, Intent HQ

As a new year begins, telcos and communications service providers around the world will be formalizing their plans for the coming months and assessing where to prioritize their marketing efforts. And in such a crowded marketplace, being able to stand out from competitors with exciting, personalized offers will be a must.

To do this, it's vital you have a good idea of what your customers want. Therefore, you need to keep on top of the latest trends and developments - both within the telco sector and wider society. So what will the next few months hold for telco marketers?

1. Bolder, more empowered consumers

2. A more security-conscious audience

3. Sustainability grows in importance

4. Privacy for today and tomorrow

5. Relevance matters